20 Credits AUTUMN



Aims/Description: Every modern business has access to large pools of data from various internal and external sources. Internally, businesses hold data about their products and services, workforce, customers and suppliers, to name a few. Externally, social media data, such as customer comments on products/services, is increasingly becoming vital as businesses endeavour to retain their customers and design or redesign new products or services to meet customer expectations. Data is now universally recognised as the most critical resource in managing businesses. However, businesses will struggle to use data for competitive and strategic advantage unless it is transformed into intelligence. Business Intelligence has become one of the essential assets in 21st-century organisations as it turns raw data into actionable insights. This module, therefore, presents an introduction to Business Intelligence and its diverse applications across various fields, including human resources, customer retention, and enhancing business competitiveness. Additionally, it offers practical experience opportunities by utilising a robust, user-friendly BI platform commonly used in the industry.

Staff Contact: PERERA TERRENCE
Teaching Methods: Lectures, Tutorials, Independent Study
Assessment: Formal Exam, Course work

Information on the department responsible for this unit (Management School):

Departmental Home Page
Teaching timetable

|
NOTE
The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

URLs used in these pages are subject to year-on-year change. For this reason we recommend that you do not bookmark these pages or set them as favourites.

Teaching methods and assessment displayed on this page are indicative for 2023-24.

Western Bank, Sheffield, S10 2TN, UK