MGT233 Essentials of Marketing

Aims/Description: This module aims to introduce the field of marketing to Level 2 students. The coverage will include the basics of marketing strategy including segmentation, targeting and positioning as well as the practical domains of strategy development like product and brand management, services marketing, pricing methodologies, promotional strategies, distribution and logistics.

Staff Contact: GUL NASREEN

Teaching Methods: Lectures, Tutorials, Independent Study

Assessment: Course work

Information on the department responsible for this unit (Management School):

Departmental Home Page

Teaching timetable

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Teaching methods and assessment displayed on this page are indicative for 2023-24.