MGT3006 Digital Marketing

Pre-requisites: MGT233

Aims/Description: This module is intended to guide students on the applications of marketing theory to the Internet. Teaching will involve building upon existing marketing concepts while questioning the validity of existing theory in light of the differences between the Internet and other media, and differences between digital marketing and other forms of marketing communications. The module covers how organisations (both public and private sector) use digital media to connect, interact, establish and maintain productive dialogue with customers. The module explores the impact of the Internet on marketing and branding activities and the techniques employed to enable the development of meaningful customer relationships.

Staff Contact: WANG YICHUAN

Teaching Methods: Lectures, Tutorials, Independent Study

Assessment: Course work

Information on the department responsible for this unit (Management School):

Departmental Home Page

Teaching timetable

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Teaching methods and assessment displayed on this page are indicative for 2023-24.