MGT3008 Socially-Responsible Marketing and Consumption

Pre-requisites: MGT233

Aims/Description: The module provides students with a comprehensive understanding of socially responsible marketing and consumer behaviour and will demonstrate how marketing and consumer behaviour principles can be used to tackle social issues (such as smoking, unhealthy eating, etc), support non-profit organisations, aid sustainability, support government policy development and benefit consumer welfare. In doing so it will, both theoretically and practically, through current examples and case studies, examine social marketing, non-profit marketing management, health communications, charity marketing, sustainability marketing and transformative consumer research in a range of industry sectors including arts, education, healthcare, social entrepreneurship and the public sector.

Staff Contact: LOESEKE ANNETTE

Teaching Methods: Lectures, Seminars, Independent Study

Assessment: Course work

Information on the department responsible for this unit (Management School):

Departmental Home Page

Teaching timetable

NOTE The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

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Teaching methods and assessment displayed on this page are indicative for 2023-24.