20 Credits SPRING



Aims/Description: The module provides students with a comprehensive understanding of socially responsible marketing and consumer behaviour, demonstrating how these principles can address societal challenges, such as sustainable development, the impact of overconsumption, public health, and consumer welfare. It explores how socially responsible marketing practices can tackle social issues, support non-profit organisations, aid government policy development, and benefit society. The module equips students with the skills to critically assess marketing strategies and conduct secondary research to evaluate and improve practices. Both theoretical and practical approaches will be used to explore how these principles adapt to the evolving socioeconomic and technological environment, benefiting a variety of sectors, including arts, education, for profit organisations and healthcare.

Staff Contact: ALEVIZOU PANAYIOTA
Teaching Methods: Lectures, Seminars, Independent Study
Assessment: Course work

Information on the department responsible for this unit (Management School):

Departmental Home Page
Teaching timetable

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NOTE
The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

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Teaching methods and assessment displayed on this page are indicative for 2025-26.

Western Bank, Sheffield, S10 2TN, UK