MGT380 New Venture Creation

Cannot be taken with: USE201, USE601
Pre-requisites: MGT133, MGT219, MGT233

Aims/Description: This unit aims to provide you with an introduction to new venture creation from the perspective of the 'one shot' or 'serial' entrepreneur - those individuals who start, manage and grow a single venture or who have only one active venture at any one time, even though through the course of their lives they may create a number of ventures. Emphasis is placed upon entrepreneurial personality, motivation and attitudes; skills of opportunity recognition, creation and evaluation; innovation; and developing entry and exit strategies. This simultaneously draws upon, and develops foundations necessary for, companion studies in strategic management, marketing, finance and organisational behaviour.

Staff Contact: HUANG SHUANGFA

Teaching Methods: Lectures, Seminars, Independent Study

Assessment: Course work

Information on the department responsible for this unit (Management School):

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Teaching timetable

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Teaching methods and assessment displayed on this page are indicative for 2023-24.