MGT382 International Marketing

Pre-requisites: MGT233

Aims/Description: This module provides students with an understanding of international marketing. The module will prepare students for the challenge of global marketing and enable students to have sufficient knowledge to be able to take on international related work, if faced by this challenge in industry.

Staff Contact: GUL NASREEN

Teaching Methods: Lectures, Seminars, Independent Study

Assessment: Course work, Presentation

Information on the department responsible for this unit (Management School):

Departmental Home Page

Teaching timetable

NOTE The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

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Teaching methods and assessment displayed on this page are indicative for 2023-24.