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Aims/Description: This module examines what we mean by organisational strategy and how strategy is realised in organisations. Strategy can be conceived as the direction and scope of an organisation over the long term and also as an organizational activity and set of practices to do with, for example, strategic analysis and strategic planning as well as processes of negotiation and persuasion. Strategic management entails making distinctive choices that are consequential for the long-term direction, scope and survival of an organisation - often in a turbulent environment, with rapid economic, regulatory, technological, ecological and social changes. Furthermore, strategy formation, implementation, and change involve not just top management, but a variety of organizational members and external stakeholders. On this module you will engage with this complexity through a set of lectures, class discussion and debate, case analysis, and reflection on your experience, with the aim of developing your ability to critically deploy key theories and frameworks to diagnose strategic issues and make informed strategic decisions.
Information on the department responsible for this unit (Management School):
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