MGT61081 Strategic Marketing Management

Aims/Description: To achieve competitive advantage in today's rapidly changing markets, organisations need to develop marketing plans and strategies that are analytical, comprehensive, actionable and flexible. This module brings together a wide range of marketing topics in order to optimise strategies. The practice of marketing concerns important managerial decisions including those about the choice of the target market, the nature of the offer, prices, distribution, promotion and finally communication.

Restrictions on availability: Restricted to learners on the Senior Leadership Apprenticeship Programme (Executive MBA) or the non-apprenticeship route (Executive MBA).

Staff Contact: HERON GRAEME

Teaching Methods: Lectures, Seminars, Independent Study

Assessment: Course work

Information on the department responsible for this unit (Management School):

Departmental Home Page

Teaching timetable

NOTE The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

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Teaching methods and assessment displayed on this page are indicative for 2023-24.