MGT6125 Cultural Marketing

Aims/Description: Cultural Marketing aims to develop students' understanding, knowledge and analytical skills in relation to marketing and consumption practices within the Creative and Cultural Industries (CCIs), and specifically in relation to the CCI business context, types of CCI organisations and marketing management practices. The module content includes theoretical approaches to marketing and consumption practices in a range of CCI sectors, for example, film, fine art, music, literature, and heritage.

Staff Contact: CARNEGIE ELIZABETH J

Teaching Methods: Lectures, Tutorials, Independent Study

Assessment: Course work

Information on the department responsible for this unit (Management School):

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Teaching timetable

NOTE The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

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Teaching methods and assessment displayed on this page are indicative for 2023-24.