MGT6145 Marketing Management

Aims/Description: This unit aims to introduce the discipline of marketing to Marketing MSc students. This unit covers the theory and practice of marketing in organisations - which functions embrace developing, planning and coordinating marketing decisions to achieve marketing goals and objectives and build competitive advantage.

Staff Contact: GRIMES ANTHONY

Teaching Methods: Lectures, Tutorials, Independent Study

Assessment: Course work, Presentation

Information on the department responsible for this unit (Management School):

Departmental Home Page

Teaching timetable

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Teaching methods and assessment displayed on this page are indicative for 2023-24.