MGT6147 Retail and Services Marketing

Aims/Description: Various marketing concepts and practices could be applied in different business contexts. This module will evaluate how these retail marketing theories are used in a retail and a services setting. In addition, the module will also examine how the current retail environment affects its business operations. You will be introduced to various services marketing conceptual frameworks and learn about the importance of service quality as well as its measurement.

Staff Contact: ALEVIZOU PANAYIOTA

Teaching Methods: Lectures, Seminars, Independent Study

Assessment: Course work, Presentation

Information on the department responsible for this unit (Management School):

Departmental Home Page

Teaching timetable

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Teaching methods and assessment displayed on this page are indicative for 2023-24.