MGT6181 Marketing Communications

Aims/Description: Marketing communications covers a dynamic and wide-ranging group of topics that are intended to build and maintain brand equity. These include advertising, sales promotions, public relations, sponsorship, direct marketing, personal selling, and packaging, and involve broader considerations such as ethics and global issues. Current thinking suggests that all communications should be integrated across the organisation; this module critically evaluates the concept of integrated marketing communications and analyses various aspects of marketing communications. Theories of communication are explored using real examples from current marketing campaigns, and a select group from different areas of marketing offer an expert's view of the communications process.

Staff Contact: OLYA HOSSEIN

Teaching Methods: Lectures, Seminars, Independent Study

Assessment: Course work

Information on the department responsible for this unit (Management School):

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Teaching timetable

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Teaching methods and assessment displayed on this page are indicative for 2023-24.