MGT6182 International Consumer Behaviour

Aims/Description: This unit is designed to provide students with the knowledge and awareness of the theory and practice of consumer behaviour. It explores various dimensions of consumer behaviour and investigates the implications of consumer behaviour for developing marketing strategy in changing environments.

Staff Contact: MONKHOUSE LIEN

Teaching Methods: Lectures, Seminars, Independent Study

Assessment: Course work

Information on the department responsible for this unit (Management School):

Departmental Home Page

Teaching timetable

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Teaching methods and assessment displayed on this page are indicative for 2023-24.