MGT685 Branding

Aims/Description: This unit engages students with different theoretical perspectives on the nature of brands, their management, and the relationship between brands and their socio-cultural context. The learning process exposes the students to a wide range of brand examples. Students draw on the theoretical perspectives to write an analytical critique of a specific leisure brand.

Staff Contact: TANEJA SHILPA

Teaching Methods: Lectures, Seminars, Independent Study

Assessment: Course work, Presentation

Information on the department responsible for this unit (Management School):

Departmental Home Page

Teaching timetable

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Teaching methods and assessment displayed on this page are indicative for 2023-24.